Two pairs of jeans layered on a person.

Invites

Turning activation into household growth

Date

Client

Headspace

Services

Product Design

Strategy

Description

I owned the end-to-end design of Headspace’s first dependent sharing experience, from problem framing and cross-functional workshops through launch. I designed the invitation flow, post-activation experience, and persistent Profile entry point, creating a scalable system that extended benefit adoption beyond the primary subscriber.

Two pairs of jeans layered on a person.

Invites

Turning activation into household growth

Date

Client

Texinc

Headspace

Services

Product Design

Strategy

Description

I owned the end-to-end design of Headspace’s first dependent sharing experience, from problem framing and cross-functional workshops through launch. I designed the invitation flow, post-activation experience, and persistent Profile entry point, creating a scalable system that extended benefit adoption beyond the primary subscriber.

Two pairs of jeans layered on a person.
Two pairs of jeans layered on a person.